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Chen Xiang Gui Group was established in 2014 and its brand Chen Xiang Gui Lanzhou Beef Noodles is one of the "Top 100 Fast Food Enterprises in china". lt currently has more than 3,800 employees and 300 corporate-owned locations nationwide, including 130 stores in Shanghai. The brand is valued at RMB 3 bilion and the main institutional shareholders are Huaxing Growth Capital, Source Code Capital, Loyal Valley Capital, Sky9 Capital, and Happy Tiger Capital.
Chen Xiang Gui Group values talent as the core competitive and driving force of enterprise development with 49% of its employees holding a college degree or above. The core management team were previously employed by McDonald's or KFC.
Chen Xiang Gui is running locations now in Shanghai, Beijing, Shenzhen, Guangzhou, Hangzhou, Suzhou, Wuxi, Wuhan, Shandong, Zhengzhou, Xi'an and other cities. Loved and trusted by a fervent customer base, Chen Xiang Gui is poised to expand nationwide！
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300+
Total number of stores -
3800+
Number of employees -
1000w+
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1#
Operational strength
Core management personnel of the McDonald's and KFC systems help partners operate both online and offline.
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Generational craft skills
Handmade methods inherit the cultural style of Northwest cuisine.
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Robust market edge
The R&D team of over 40 members with rich SKUs launches new products irregularly.
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Perennial bestseller
The two popular product series of barbecue and beef noodles ensure that partners have no concerns about revenue.
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Quality supplier
The supply chain adopts the management experience of large chain brands, strictly unifies procurement and acceptance processes, and has on-site quality control for core products.
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Standardized operation
Unified output of dish preparation and store service processes.
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Refined management
Strict multi-dimensional assessment mechanisms including QSR.
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10M-member system
Provide various promotional activities for members to promote revenue.
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9#
Direct sales policy
Headquarters output management team to standardize the issue of staff turnover in stores.
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25
2025-04
MR. Noodle Chen China Lanzhou：Various thicknesses to meet the diverse choices of your taste buds.In China's extensive and profound food culture, Lanzhou beef noodles, with their unique flavor and production techniques, have become one of the traditional delicacies highly favored by consumers. Among numerous Lanzhou beef noodle brands, MR. Noodle Chen has won the favor of a large number of diners with its authentic taste, rich product line, and meticulous service. In particular, the choices of noodle thickness in its beef noodles are truly remarkable, satisfying the taste needs of different diners.
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18
2025-04
MR. Noodle Chen China Lanzhou：A feast for the taste buds, a choice of quality.In the hustle and bustle of the bustling city, searching for a delicacy that can touch the soul is undoubtedly a rare pleasure. And Chen Xianggui Lanzhou beef noodles are exactly such a culinary delight that can bring diners a unique taste experience and emotional resonance. Whenever people mention Chen Xianggui, they will involuntarily think of that bowl of steaming and fragrant beef noodles. It is not just a meal, but also a sentiment, a yearning for a better life.
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15
2025-03
"Full Trusteeship from Site Selection to Operation": MR. Noodle Chen China LanzhouWas Awarded as One of the "Top Ten Noodle Restaurant Brands in 2025" with Its Solid Strength.On March 12, 2025, MR. Noodle Chen China Lanzhou, a leading brand in the noodle industry, stood out from nearly a thousand participating enterprises and was honored with the title of "Top Ten Noodle Shop Brands in 2025" by Hongcan.com. This selection was initiated by Hongcan.com, a leading domestic catering industry media. It is comprehensively evaluated based on multiple core indicators such as the scale of stores, profitability, and innovation index, and is regarded as the "value vane" of catering brands in the industry.
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