Chen Xiang Gui Group was established in 2014 and its brand Chen Xiang Gui Lanzhou Beef Noodles is one of the "Top 100 Fast Food Enterprises in china". lt currently has more than 3,800 employees and 300 corporate-owned locations nationwide, including 130 stores in Shanghai. The brand is valued at RMB 3 bilion and the main institutional shareholders are Huaxing Growth Capital, Source Code Capital, Loyal Valley Capital, Sky9 Capital, and Happy Tiger Capital.

Chen Xiang Gui Group values talent as the core competitive and driving force of enterprise development with 49% of its employees holding a college degree or above. The core management team were previously employed by McDonald's or KFC.

Chen Xiang Gui is running locations now in Shanghai, Beijing, Shenzhen, Guangzhou, Hangzhou, Suzhou, Wuxi, Wuhan, Shandong, Zhengzhou, Xi'an and other cities. Loved and trusted by a fervent customer base, Chen Xiang Gui is poised to expand nationwide!

  • 300+

    Total number of stores
  • 3800+

    Number of employees
  • 1000w+

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陈香贵视频

The northwestern metropolis of Lanzhou, a city crossed by the Yellow River, is imbued in the aroma of beef noodles every day. Starting in the early morning, the aroma permeates every street and runs in the memory of Lanzhou City. A bowl of Lanzhou beef noodles, full of colors, aroma and taste, embodies the unique history of Lanzhou. lt was invented during the reign of Jiaqing of the Qing Dynasty by Chen Weijing, a student in the lmperial College. The recipe has since been passed down through generations for two hundred years.

Chen' s descendants left Lanzhou, leaving the Yellow River behind. These iron-boned northwest men turned their nostalgia into bowls of beef noodles. The clear and fragrant broth comes from beef bones and various ingredients after hours of simmering. The resilient noodles are made by hands, the result of artistic kneading and stretching. Prime beef cuts are cooked with herbs and spices before being cut and carefully placed on top of noodles.

The quick-paced and bustling modern life often makes people feel pressured and lonely. Our restaurants feature wooden interior to convey a rustic and homely feeling, comforting customers with a bowl of steaming Lanzhou beef noodles.

  • 2020
    2020

    · In March, the Shanghai first store (MR. Noodle Chen · Lujiazui Software Park).

    · In December, ten stores are celebrating simultaneously.

  • 2021
    2021

    · In May, the number of stores reached 30 (entered Metro City, a landmark in Shanghai).

    · In July, the number of stores exceeded 60 (entered the Shanghai Tower, the tallest building in Asia) .

    · In September, it expanded into the Hangzhou market, opening two stores simultaneously.

    · In October, a hundred stores celebrated in unison while striving to be a top brand of Chinese Lanzhou beef noodles.

    · In December, the number of stores expanded to over 200.

  • 2022
    2022

    · In March, the first store of Qingdao MixC opened.

    · In May, entered Nanjing Huawei.

  • 2024
    2024

    · Expand 260 or so stores nationwide.

  • 2025
    2025

    · German store opening! Brand going global! Treat the world with a bowl of noodles made with heart.

Treat the world with a bowl of exquisite noodles

By 2025, become the leader in the Lanzhou beef noodle category in China, serving 300 million consumers

Providing 20000 jobs, cultivating 3000 Lamian Noodles masters and 2000 excellent catering operators

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