Recently, MR. Noodle Chen China Lanzhou opened its first overseas store in the Berlin area of Germany. With the opening of the new overseas store, it indicates that this food brand carrying traditional Chinese culture has successfully entered the European market, bringing a feast for the taste buds to overseas Chinese and foreign friends.

In fact, as a leading brand among Lanzhou beef noodle brands, since MR. Noodle Chen China Lanzhou launched its market business in 2020, relying on the brand's commitment to and innovation of the traditional food production process, it has received a warm response and cooperation invitations from investors in many first- and second-tier cities such as Suzhou, Beijing, Hangzhou, Shenzhen, and Guangzhou. Currently, it has opened nearly 300 stores in China. And now, the opening of the store in Berlin, Germany, symbolizes the further expansion of the MR. Noodle Chen brand territory, officially riding the express train of the globalization wave!

 

The opening ceremony sparks a craze.

Bring an impression of China through the store's image.

On the opening day, many food lovers, local overseas Chinese, and foreign friends were attracted to taste the authentic Chinese flavor. The scene was bustling with people and full of excitement. Bowls of fragrant beef noodles became a bridge connecting the cultures of China and Germany. While savoring the authentic Chinese flavor, many diners also noticed the unique decoration of MR. Noodle Chen store. According to the on-site staff, the MR. Noodle Chen China Lanzhou store in Berlin, Germany, has retained the brand's consistent decoration style. That is, it insists on greeting every customer with a storefront featuring the cultural style of China's Northwest region. In terms of the interior layout, it integrates the local aesthetic habits in Europe. Moreover, it strictly controls the selection of ingredients and the production process, striving to enable every diner to experience the authentic Chinese flavor and feel the unique Chinese charm at the same time, bringing diners a dual enjoyment of vision and taste!

 

Bring diners the authentic Chinese flavor with traditional handicraft techniques.

Since its establishment, MR. Noodle Chen China Lanzhou has always been committed to carrying forward the traditional handicraft of noodle-making, ensuring that the production techniques of Lanzhou beef noodles are passed down from generation to generation. This is also the key to standing out in a highly competitive market where brand homogeneity is prevalent.

It is reported that the MR. Noodle Chen brand has equipped each store with professional noodle pullers. They stretch the noodles on-site and use their exquisite skills to knead out eight types of noodles. With six noodle-making methods, they enable diners to experience diverse flavors and meet the taste needs of different customers. For the opening of the store in Berlin, Germany, the brand has also equipped professional noodle pullers. They demonstrate their skills on-site, and through the noodles in their hands, they convey the Chinese flavor to every overseas diner.

It is worth mentioning that while inheriting traditions, MR. Noodle Chen China Lanzhou also does not forget about innovation and development. MR. Noodle Chen China Lanzhou is well aware that in order to gain a firm foothold in the overseas market, it is necessary to continuously adapt to market demands and improve service quality. Therefore, the store in Berlin, Germany, not only retains the classic Lanzhou beef noodles in its menu but also combines local ingredients with taste preferences to launch a number of special dishes, so as to meet the diverse needs of different customers. In addition, the store provides attentive service, making every customer feel the warmth of home.

 

Create standardized delicacies with a powerful supply chain

In addition, in order to ensure product quality and stable supply, the MR. Noodle Chen brand has always been committed to building a global supply chain based on compliance with international norms. While carrying out strategic cooperation with top domestic supply chains (the same system as McCain's), it continuously reforms and improves various back-end departments of the brand, striving to establish a huge supply chain system that can serve the whole country and even the world. By doing so, it aims to ensure the stable production of authentic products and bring diners a more cost-effective dining experience!

The opening of the new MR. Noodle Chen China Lanzhou store in Berlin, Germany this time has attracted the attention and affection of a large number of foreign fans. After tasting MR. Noodle Chen China Lanzhou, many foreign friends expressed that this is one of the most authentic Chinese delicacies they have ever had. The emergence of this phenomenon not only enhances the popularity and reputation of MR. Noodle Chen in the international market but also brings about a leap in the brand's charisma, and the brand's multi-million-level membership system has been expanded once again.

In the future, MR. Noodle Chen China Lanzhou will continue to adhere to the concept of "inheriting the classics and innovating the delicacy", continuously improve the product quality and service level, and strive to bring more traditional Chinese delicacies to diners around the world. At the same time, the brand will also actively explore development opportunities in overseas markets, embrace the world with a more open attitude, and let the Chinese flavor shine brightly across the globe.